At exe, we have been regularly working on marketing translations for one of the world’s leading technology companies. This company is known for its smartphones, computers, and laptops, as well as tablets and watches and the project has been running successfully for almost one and a half years. In addition, we have been translating product help articles for them on a periodic basis for several years.

These translations include content from the official website, where the latest news is published based on a precise schedule. For example, recently it mentioned a new smartphone model, new operating system features, an improved camera, an upgraded chip, added shooting modes, new case colors or watch bands suitable for various sports activities. For this reason, our work requires not only skilled linguists, but also sufficient time flexibility and capacity planning so that we can deliver a quality translation to the client, often with a same-day turnaround.

 

From a linguistic and content point of view, it is extremely important that these translations carry the unique light conversational tone that is typical for the brand in English, but at the same time sound natural and engaging to the Slovak recipient. This approach must also be used when conveying information such as disk capacity or battery life, which are usually quite brief and concise.

 

Another stipulation is that due to a tight time frame, several independent teams work on this project simultaneously, so it is extremely important to constantly check the online translation memory on the server, where the translations from other linguists are recorded in real time. In this way we can achieve a consistency of the texts and the entire promotional campaign as great as possible. 

 

 

 

PROJECT OVERVIEW 

Industry: IT, technology, e-commerce, online advertising, cloud storage, communication services 

Project Duration: Marketing (from September 2021), help articles (irregularly from approximately 2015)

Project volume: Aprox. 100 000 words every year. 

Project Type: Translation and proofreading

Target Languages: Slovak (English to Slovak)

Feedback: From the very beginning of our cooperation with this technology company, we have received only positive feedback from our customer regarding the translation quality.

Can we help you?

Get in touch

Talk to us

and let us know what you need

 

 

Email
localization@exe.sk

Phone
+421-917 755 861
+421-903 638 946
+421-2-67 296 111

 

 

Should you pay us a visit...

This is how you'll find us

 

Have you got any questions?

We will be more than happy to answer

Send us a letter

We love to read

Headquarters Address
exe, a.s.
GBC5, Galvaniho 19
821 04 Bratislava
Slovakia

Localization Division
exe, a.s.
Na Hrebienku 5
811 02 Bratislava
Slovakia