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Adapting Software to a Local Market


The localization process is more than a translation – it includes also a set of additional operations for correctly adapting a product to local needs.

exe has decades of experience in handling these operations, which concern mainly the social, cultural, commercial and technical adaptation of a product to the specific conventions of target countries, regions, groups, and their markets.

The typical scope of localization:

differing date, time and number formats; different currencies; different writing systems, characters and direction; keyboard shortcuts; idioms; political and cultural correctness; and others.

exe’s experience in localization relates mainly to software, devices, websites, and marketing texts, as well as audio/voiceover, video, and other multimedia content. It relates also to many other forms of written text which need cultural adaptation.

Localization, along with internationalization, is an integral part of the overall process called globalization.

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Headquarters Address
exe, a.s.
GBC5, Galvaniho 19
821 04 Bratislava

Localization Division
exe, a.s.
Na Hrebienku 5
811 02 Bratislava